With Start, you will get access to a variety of apps including music, sports, messaging, security and many more – all designed to help you get the most from being our customer. Start also allows you to manage other services such as roaming and loyalty, as well as getting help and support on the go.Once registered, Start gives you the latest view on the services you have already signed up for through Vodafone. It is just our way to make sure you are always in control.